Our Purpose

We are a women owned business that sells luxury hair care products. We are a high-performance-oriented team. We believe in quality and have created a hair care system that helps women with all curly/coily hair textures achieve strong healthy curls that grow and rebuild their curls and revitalize the scalp. With us having naturally curly hair we found that hair care products did not focus on the overall health of curly hair and we wanted to create change within this industry. We also found that a lot of the ingredients found in most products for curly haircare were loaded with unhealthy ingredients. We set out to create something that was far from typical and would serve as a healthy regimen that was good for both the curls and scalp. We have spent years working with our chemists around the world to develop our first hair care line. The goal was to use healthy, clean, and yet effective ingredients.  We combined various vitamins and extracts to create a multi-benefit system that is different from anything on the market today. Unbreakable was born from these efforts and our line provides our clients with strong beautiful curls that grow.

Our Journey

Kimberley and Venice met in the corporate world within the Human Resources industry and became best friends. Disappointed in the corporate world we wanted more for our children and ourselves. Kimberley and Venice shared secrets from their kitchen about how to use natural ingredients for their hair treatments. We both loved the idea of earth-derived ingredients. There was something that was missing in our world and we simply wanted more from life. This passion led to the discussion of starting a journey outside of corporate and working for ourselves. Kimberley and Venice had several conversations about leaving their careers and starting a business several years before they took action. In 2020, Kimberley and Venice left corporate for something more, and from this journey, Aset Beauty was born. We knew this was not going to be an easy venture so we found the right team to help us on our journey. Aset Beauty comes from a place of passion and the desire to create change within the hair industry and to create something extraordinary. “Unbreakable” represents our journey of who we are and where we are heading.

Our Mission

Aset Beauty is passionate about hair and providing women with all curly/coily hair textures with an extraordinary high-end experience. We wanted to provide a product created with highly rated unique ingredients that have not been available in one system. The hair care industry is lacking high-end products and healthy products for all curly hair textures and we wanted to create change and introduce ideas from a different perspective.